NOW STUDIO

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I’m Ilona, the founder and maker of NOW STUDIO.
I create each backpack and bag by hand using reclaimed truck tarps and repurposed car seatbelts, giving strong, overlooked materials a new purpose and a new life. The bold colors and unconventional shapes come directly from the materials themselves.

Each piece has its own strong character and is designed to stand out in a natural way. For me it’s a small, everyday manifesto of courage and a way to express individuality and not disappear in the crowd.

Impressions

  • A person is carrying a blue, shiny backpack over their shoulder and is in motion. They are dressed in a white coat, black tights, white socks, and black Adidas shoes. The background features a crosswalk and a slightly blurred urban environment.
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  • A smiling person is holding several large, colorful rolls in their arms, which come in various colors like blue, orange, gray, and white. They are wearing a black top and are sitting on a black couch. The background is light and plain.
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  • A person is holding a large, yellow backpack with black straps and a black belt around the middle. They are wearing a white top and black pants. The background is light and plain, drawing attention to the backpack and the person.
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  • A person is carrying a blue, shiny backpack over their shoulders and walking through an urban environment. They are wearing a white t-shirt and black pants. The background features modern architecture with glass and concrete, as well as a slightly blurred street.
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